Next Big Thing in English: Knowing They Know That You Know

great article about the psychology of literature and interdisciplinary studies in the field

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John Tantillo's Brand Winner... And Loser: Tiger Woods and The Republicans

John Tantillo congratulates Tiger Woods on his comeback (as he had predicted earlier) and cautions the Republicans against following their "Party of No" platform and shouting for repeal rather than adopting a positive vision of ...well, anything!

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Health-care Reform: What Now?

"Now that the bill has passed, repealing it (which I presume is what Republicans campaigning in the fall will call for) will mean, literally, voting for allowing insurance companies to deny coverage to people with pre-existing conditions, voting to permit rescissions, and voting  …

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John Tantillo's Brand Winner... And Loser: Google and Brand Obama

"From a marketing perspective, the fundamental problem for the president is that by turning to the old guard Democrats, he has turned his back on significant segments of his Target Market."

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The Case For Co-Branding

Basically just a case-in-point of how Cold Stone Creamery has done co-branding in a smart way.

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John Tantillo's Brand Winner... And Loser: John Mayer and Dick Cheney

John Mayer maybe doesn't risk implosion after all, and Cheney..why...yes, in fact, implosion of the GOP to follow if he doesn't move out of the way.

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John Tantillo's Brand Winner... And Loser: Ford & GM and the U.S. Census Super Bowl Ad

In a time when people are recognizing that Super Bowl advertising is over-priced and over-typed, it seems especially appropriate for the U.S. government to drop a bunch of (our) money on it. Other news - auto car companies' brand strategies in review...don't be a Toyota..

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"Just Say No" Doesn't Work in Genetics Either Jump to Comments

This is a really good piece re: the genetic counseling perspective on Counsyl's test, pre-empting the inevitable complaint that GCs should be "gate-keepers."

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John Tantillo's Brand Winner... And Loser: Conan O'Brien and The Republican Party

Conan O'Brien emerges from the NBC/Leno/Tonight Show fiasco with a fan base that has been strengthened and maybe even expanded.

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Design or Incompetence?

James Kwak coins the phrase "incompetence through conscious inattention" to express a negative result stemming from something inbetween "garden-variety incompetence" and "sinister design." Specifically, he uses this to refer to modification (or non-modification..) of mo …

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Good Riddance

A Conan fan criticizes Conan's performance on the late night slot.

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Conan, Leno, and the Recession

The author says that Leno's decision to move Leno to prime time was the result of the classic business strategy of cutting costs, and explains how this kind of attitude is not only not always the smartest approach (ignoring many other factors that play into the success of any pro …

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The Weekly Round-Up: 15.01.10

hilarious..

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BREAKING: Apple's Tablet Is For The Healthcare Industry

I don't think this rumor is true... but I would love to be wrong.

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John Tantillo's Brand Winner... And Loser: Avatar (& Hollywood) and NBC

John Tantillo applauds Hollywood, not for Avatar's weak plot, but for doing something truly innovative to bring viewers something new, that they can't watch in their homes.

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For All Its Success, Will 'Avatar' Change the Industry?

The writer suggests that Avatar is not going to quickly usher in an age of 3-D movies...

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A War, Not A Police Action

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War? What War?

A great piece criticizing the Obama administration for its rejection of the War on Terrorism rhetoric, perhaps overused by the Bush administration.

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John Tantillo's Winner and Loser of The Week: Apple Again (Slate) and The Administration & Terrorism

John Tantillo points out the legitimacy in the hype generated over Slate: Apple has a track record that suggests it will be a great product, even though we don't really know anything about it yet.

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No actual poll results in first 8 paragraphs of AP poll analysis

The Daily Kos points out that the dire lead-in to the write-up of the AP poll results is totally mismatched to the actual poll results. So much for responsible journalism.

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Tantillo's Brand Winner... And Loser: The Republican Party and the Democratic Party

The Republican Party has pulled itself out of its "Party of No" rut. Meanwhile, the Democratic Party is clearly out of touch with the right-of-center American public, pushing Rooseveltian policies on a public that is no longer living in 1929.

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John Tantillo's Brand Winner... And Loser: Candidate Obama and President Obama

"Obama's story has been lost, because the man now in the White House has lost touch with the brand that the people elected."

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General Motors' car sales surge in China

GM leading car sales in China, and China leading the world in car sales

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Why Obama? Deconstructing the Nobel Peace Prize nomination

A great look at reason behind Obama's nomination.

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